Helping families build better food habits, one meal at a time.
Mealtime things we really believe in
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1. Start where they are.
Some kids eat variety. Some currently survive on pasta. That’s okay. Start there.
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2. Put real food first.
We believe better food habits begin with real meals because kids learn to eat food by eating food.
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3. Take the pressure off.
Kids eat better when they feel safe, and involved. Less pressure. More repeatable wins.
Meet the mom behind SBN
Hi, I’m Justine, a mom of two amazing little humans, who taught me very quickly that feeding children is not nearly as easy as people make it sound.
Building a business wasn't the plan. I was just trying to avoid endless mealtime battles while trying to survive the rollercoaster that is picky eating.
The advice was everywhere: keep offering, don’t pressure, stay patient, make it fun.
It’s good advice. But when your child is picky, sensory, cautious, stubborn, overwhelmed or all of the above depending on the day, nothing can save you.
So my mom brain got thinking...
what if veggies could begin inside the foods kids already trusted? A tiny amount, in familiar food, with less pressure and less guilt.
And if it helped in our house, maybe it could help other families too.
That is how Super Sprinkles started.